Direct Online Ordering — No Percentage Fees on Direct Orders

Your own pickup ordering page, on your own link, using the same menu your phone orders read from. Customers order direct, you keep the full ticket, and the order lands in the same dashboard as everything else.

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Included with Starter, Growth and Complete · Live in 48–72 hours

Why Direct

Pickup Is the Order Type You Shouldn't Be Paying a Percentage On

Delivery apps earn their fee on delivery — drivers, logistics, discovery. On pickup, the customer drives to you, parks, walks in and carries the food out themselves, and a percentage still comes off the top.

The fee lands on your best customers

Regulars who already know exactly what they want are the cheapest orders you'll ever get — and the most expensive ones to route through an app.

Inflated menu prices cost you both ways

Raising app prices to absorb the fee makes you look expensive to the customers comparing you. Direct pricing lets you stay honest.

You don't own the relationship

App orders come with the app's customer, not yours. Direct orders build a customer list you actually control.

Customers will order direct if it's easy

Most people aren't loyal to an app — they're loyal to whatever takes the fewest taps. A clean direct page removes the reason to open one.

What You Get

Your Ordering Page, One Menu, One Dashboard

Direct online ordering isn't a separate product bolted on — it's the same system your phone orders run through.

A pickup page customers can use

Mobile-friendly, no app download, no account required. Just your menu and a checkout.

One menu for phone and online

Change a price or 86 an item once in the dashboard and both channels update. No duplicate menu to keep in sync.

Every order in one place

Direct online orders and AI phone orders land in the same live dashboard, so the kitchen only watches one screen.

SMS confirmations you can reply to

Customers get a text confirming what they ordered and when it'll be ready — and they can reply to it to add an item or cancel, right up until your kitchen marks the order ready.

A link you can put anywhere

Website, Google Business Profile, Instagram bio, QR code on the table, sticker on the takeout bag, footer of every receipt.

No percentage on direct orders

Direct online orders carry no additional Resto-Reso order fee on Starter, Growth and Complete — so you can keep your regular pickup prices.

Playbook

How Restaurants Actually Move Pickup Direct

Having a direct page isn't the hard part. Getting customers to use it is — and it's mostly about putting the link where the order decision already happens.

1. Add it to your Google Business Profile

For a lot of restaurants, the Google listing is where more people land than the website. Adding a direct ordering link there puts it in front of customers at the exact moment they're deciding.

2. Put a QR code on the table and the takeout bag

The customer picking up today is the one most likely to order direct next week. A sticker on the bag with "order direct next time" costs almost nothing and reaches a proven buyer.

3. Make it the first link on your website and social profiles

Above the fold, not buried in a menu. If someone has to hunt for it, they'll open an app instead.

4. Tell people on the phone

When the AI takes a phone order, that customer already chose direct. A line in the SMS confirmation pointing at the ordering page turns a one-off into a habit.

5. Keep delivery apps for delivery

This isn't about leaving the apps. It's about not paying delivery-app economics on the orders that were never a delivery in the first place.

See the full cost comparison on pickup orders →

FAQ

Online Ordering Questions, Answered

Do you take a percentage of my online orders?
No. There are no percentage fees on direct orders. Direct online pickup and delivery orders are included at no additional Resto-Reso order fee with the Starter, Growth and Complete plans.
How do customers find my direct ordering page?
Restaurants can link their Resto-Reso ordering page from their website, Google Business Profile, social pages, QR codes, menus, receipts and takeout-bag inserts. The page is a normal web link — it works anywhere you can put a URL.
Can I use it as my Google pickup-order link?
Yes. During setup, we can help you prepare the ordering link and provide guidance for adding it to your Google Business Profile as a direct pickup option. We don't make external Google account changes without your authorization.
Do I need a separate menu for online orders?
No. Your direct online orders and AI phone orders use the same pickup menu, pricing and item availability. You edit it once in your dashboard.
Can I charge my normal pickup prices?
Yes. Because direct Resto-Reso orders are not charged a percentage of the order total, restaurants can use their regular pickup pricing rather than raising direct prices to absorb percentage fees.
Can customers change an online order after they've placed it?
Yes. Their confirmation text is two-way — they reply in plain English to add an item or cancel, and the change is re-priced against your live menu and confirmed back before it's applied. The order stays changeable while it's new or in progress and locks automatically once your kitchen marks it ready. This works the same way for direct online orders and AI phone orders.
How do customers pay?
Customers pay the restaurant when they pick up their order or when the order is delivered. Resto-Reso does not currently process online customer payments.
Do I have to stop using delivery apps?
No, and we don't recommend it. Keep delivery apps where they earn their keep — delivery logistics and customer discovery. Use your direct page for the repeat customers who already know you and would happily order direct if it were easy.
Is online ordering available on its own?
Direct online ordering is included with the Starter, Growth and Complete plans. It is not included with the Reservations-only plan.

Get Your Direct Pickup Page Live This Week

We build your menu, set up the page and hand you the link. Setup is a one-time $150.

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No long-term contract — cancel anytime · Live in 48–72 hours

Keep Reading

Direct Pickup vs Delivery AppsWhat percentage fees actually cost you on a pickup order. AI Phone OrderingThe same menu, answered by phone 24/7. PricingWhich plans include direct online ordering. BlogGuides on getting more direct orders.